Our 10-day Reset for Natural Weight Loss & Lifelong Vitality is designed for adults who want to:
Lose stubborn weight ~5 LBS
Get back outside with family and friends
Connect with a healthy community in Atlanta
Travel with increased stamina and fewer medications
Lower their medical bills
Prevent costly surgeries, hospital visits, and procedures
Eat real, filling, and delicious food — no hunger, no fads.
Attend in-person nature walks in Midtown, Morningside, Druid Hills, and Brookhaven Atlanta.
Side effects may include: improved sleep, taking less medication (under the guidance of your medical professional), feeling less pain, more stamina, improved sex life, and the reversal of long-term chronic illnesses.
We work together to integrate evidence-based health habits with your preferences and situational needs. Our successful approach emphasizes plant-based meals, nature-based movement, and daily accountability activities delivered by phone, text, and/or app.
Join us for weekly walks through Atlanta’s most beautiful parks. (Group hike in Ansley Park)
Pamela’s Success Story!
Pics: 242 pounds (left), 127 pounds (right).
Pamela JH shares her plant-based transformation online.
‘All my adult life, I have been 70- 110+ pounds overweight. My weight exacerbated my autoimmune disorders…’
After adopting a whole food, plant-based diet:
My fasting sugar became normal, my blood pressure became wonderful, and my cholesterol became “heart attack-proof.” My pulse is good, and my blood numbers (minerals and vitamins) are great.
Most importantly, now I can chase my kids and enjoy being a mom in a way I’ve never been able to before”.
Meet Your Health Promotion Team
Work with Josh and Steph and commit to your health today!
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Hi, I’m Josh, co-founder of WHOLE Inc. My journey into natural healing began at 16, when I was diagnosed with IBS and struggled with anxiety, depression, and chronic pain. Doctors gave me few answers, so I began searching for a better way.
What I found changed my life. Through a whole-food, plant-based diet, nature walks, and small but steady lifestyle changes, I lost 40 pounds, healed my gut, and discovered a way of living that gave me lasting energy, clarity, and peace of mind. That was over a decade ago, and I’ve never looked back.
I founded WHOLE to share these tools with others, especially those in midlife or retirement who want more than medications and fatigue. I’ve helped dozens of clients reduce weight, lower cholesterol and blood sugar, and regain a sense of control over their health.
I’m not here to push a diet—I’m here to help you reconnect with the vitality already inside you and the foods that heal. And I’d be honored to walk with you on that path.
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Stephy Joy brings her passion for embodiment into every ceremony, with over 20 years of teaching movement, including classical and contemporary dance, classical and modern yoga, strength & postural training, and Thai yoga massage. She is a Usui Reiki Master, with further explorations in Tantra, Educational kinesiology, and Fitzmaurice Voice work.
Stephy Joy weaves the wisdom she has received into each ritual, believing movement is medicine and that embodiment is the key to greater health, happiness, and harmony.
Steph has completed her training in plant-based nutrition with Cornell and cooks delicious whole-food plant-based meals for our Thursday events and her family.
How It Works:
The 3 Pillars of Transformation
Whole Food Plant-Based Nutrition
You’ll eat real food - mostly plants, as grown by nature. We’ll give you recipes, meal templates, shopping guides, and gut-healing strategies based on Dr. Greger’s Daily Dozen and “Fiber Fueled” principles.
Nature-Based Movement
Instead of a gym membership or step counters, we walk together. You’ll have access to 1 forest hike in Atlanta and optional mountain hikes on 716 acres of private land in North Georgia. Each hike includes movement, connection with community, and food-based education in real time. If you want more personalized training, book additional sessions with our Movement Professional, Steph Johnson.
Personalized Coaching
You’ll get 1-on-1 support to clarify your health goals, navigate challenges, and customize your nutrition. Higher tiers include weekly calls and daily accountability. Everyone has access to our private community for ongoing guidance.
Learn how to move authentically with Steph Johnson!
Theory of Change
With a Master's of Public Health, Josh embraced the Integrated Health Belief Model as his preferred theory of change. This model of behavior explains why simply knowing a list of healthy foods is rarely enough for meaningful and sustainable lifestyle change. Factors that influence your ability to make healthy decisions include:
Feelings about a behavior
Behavioral beliefs
Social norms of “healthy”
Other people’s “health behaviors”
Perceived control
Self efficacy
While these six factors influence our intention to carry out the health behavior, additional pressures determine our health behavior even when we have healthy intentions. These outside influences include:
Knowledge and the skill to perform the behavior
Salience of the behavior
Environmental constraints
Habits
We understand that a healthy life is much more than knowing which foods are healthy and which promote disease. Our family, friends, community, city, and religious beliefs all tie together to weave a tapestry that can either promote health or promote disease. Unwinding those threads of ill-health takes time, effort, and difficult decisions. It helps to have guides like Josh and Stephanie who can show you the way toward a healthy diet and lifestyle by addressing each barrier and co-creating strategies with your input at every step.
Do you have a question about our program and want to speak now?
Josh’s Before and After
Josh in 2010 at the peak of his physical pain and chronic illness. I didn’t know what was wrong with me, what I could do, and who to trust with advising me on my health.
After a decade of struggling and learning every day, I was able to:
Lost 40 lbs and kept it off for 14 years
Healed my stomach pain and bloating
Reversed my IBS 99%
Lower my LDL to 40mg/dL
Normalized my high blood pressure down to 110/60
Enjoy Foods I thought I would never be able to tolerate.
The photo above shows my first Sunchoke harvest. Full of inulin, Sunchokes are often difficult for those with IBS and cause gas and bloating. Some people stop eating fiber altogether. I am happy to report that sunchokes actually help support my stomach, and I can tolerate them without pain! I can also eat onion, garlic, apples, and more foods in moderation that would trigger upset stomachs a decade ago. My story is proof that the stomach can heal given the right conditions!
FAQs
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The Whole Health Challenge is a 30-day guided transformation using a whole food, plant-based lifestyle, foraging, movement, and community support to help you reverse conditions like prediabetes, IBS, high blood pressure, and more—naturally.
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This is for anyone—especially retirees—looking to:
Lose weight
Improve digestion
Reverse lifestyle-related diseases
Feel more energy, joy, and clarity
Reconnect with nature and a healthy community
No prior foraging or plant-based experience required.
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Depending on the tier, the program includes:
Daily check-ins in our private Skool community
4+ guided foraging hikes per month
Meal plans and gut-healing protocols
Weekly coaching calls (group and private options)
1:1 support, grocery walkthroughs, and more
Optional retreats on private land in North Georgia
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No! While many hikes happen in Atlanta and North Georgia, you can also participate virtually. We offer video coaching, recorded calls, and substitution options for nature time if you’re not local.
If you commit to the full challenge, you can come to Atlanta to join us for a day or fly us out to you for an in-person launch day, pantry audit, and healthy shopping tour.
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No problem. You don’t need to be 100% plant-based to start or to live a healthy life. We meet you where you are and help you gradually add more healing foods. Many clients reduce or eliminate meat and dairy naturally as they begin to feel better. We focus on what you want to add to your diet rather than what we want you to take away. Our goal is to provide you with so many delicious and filling meals that you are stuffed and satiated while still losing a healthy amount of weight per week.
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Our hikes are more than walks—they’re immersive nature medicine experiences. You’ll:
Learn to identify wild healing foods
Improve microbiome diversity through nature exposure
Move your body gently in community
Reduce stress and rewire your nervous system
Boost natural killer cells (anti-cancer properties) with exposure to forests
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We offer a 100% money-back guarantee if you complete at least 80% of the program and don’t feel a measurable improvement in your health or energy.
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We offer several tiers depending on the level of support:
Foundations Plan: Group support & meal plan
Transformation Plan: 1:1 calls, custom protocols, private hikes/movement sessions
Premium Reset: Full access, private coaching, retreat
Book a free call and we’ll help match you to the right level.
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This is a wellness coaching and lifestyle program. While it is not currently covered by insurance, many clients successfully use HSA/FSA funds—check with your provider.
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Click above the FAQ to schedule a free consultation call. From there, you’ll complete a short intake form, choose your level of support, and we’ll begin your transformation.
A Successful Plant-Based Community Jumpstart in Macon, GA by Macon Beets
While in graduate school, Josh worked part-time as a Regional Manager. He oversaw 160 groups in 21 states that were making positive changes in their community. He supported leaders who supported 140,000 members collectively. After Graduation, Josh took on the role of Development Coordinator for PlantPure Communities (PPC). Together with PPC, he helped group leaders across the country carry out a 10-day plant-based jumpstart for over 200 people with remarkable success.
For example, in February 2022, Macon, Georgia, leaders Carol Kimsey and Gail Moulton led 31 people through a 10-day jumpstart. The average participant lost 4 lbs, dropped their cholesterol 16%, lowered triglycerides 17%, and blood glucose 10%.
When Josh visited the participants in person (see photo below), they told him they struggled to be 100% compliant, yet they still saw their blood pressure normalize and their blood readings improve. One man sat in the blood pressure machine, smiling and mentioning that he couldn’t remember the last time he had normal blood pressure, and that it had already normalized within 7 days of our program!
Josh was also reminded that bigger men need much more food than most people, and he was able to give them immediate advice on how to eat satiating meals that lead to health improvements.
While Josh enjoyed the many different roles he performed at PlantPure Communities, he is especially grateful to work one-on-one with people going through this life-changing transformation so that the program can be tailored directly to you as an individual.
“This jumpstart showed me that even when the participants doubted the program’s likelihood of success and even when they struggled with compliance, they still saw rapid improvement in just 10 days.”
-Josh Wayne MSW, MPH (top row third from right)
“When I transitioned to a whole food, plant-based diet, I found that I was able to enjoy more diversity and flavors than ever before. I have consumed over 250 species of native plants and mushrooms, and I continue to taste new and exciting foods on a daily basis.”
-Josh Wayne MSW, MPH Health Promotion Specialist for Whole Inc.
Disclaimer
The information provided by WHOLE Inc., including all content, programs, coaching, and communications, is for educational and informational purposes only. It is not intended as a substitute for medical advice, diagnosis, or treatment from a licensed medical professional.
While our program is based on peer-reviewed research—such as studies conducted by Dr. Dean Ornish, Dr. Caldwell Esselstyn, and others—individual results may vary. While we guarantee that you will hit your weight loss goals if you follow our program, we do not make any guarantees regarding other health outcomes, including the reversal of heart disease.
Always consult your physician or qualified healthcare provider before making changes to your diet, exercise routine, medications, or other aspects of your healthcare. If you are taking any medication, we will be working in coordination with your medical team to manage medication as needed.
Josh and Steph are certified in Plant-Based Nutrition through eCornell but are not licensed medical professionals. Our role is to provide support, education, and guidance based on proven, evidence-based lifestyle strategies.
Terms and Conditions
By participating in our programs, visiting our website, or engaging with our content, you agree to the following terms:
Personal Responsibility
You acknowledge that you are participating voluntarily and are solely responsible for your health and well-being.
No Medical Advice
All content provided is for general information purposes only and should not be considered medical advice.
Guarantee - with commitment
We guarantee that you will lose weight if you follow our program with at least 80% compliance. Health outcomes depend on individual factors, including medical history, current health condition, and personal adherence to treatment. Those who start at a BMI of over 30 may experience temporarily increased cholesterol levels and higher blood levels of toxic pollutants (DeWailley et. al, 2000) while losing weight. Watch this video with 23 peer-reviewed citations explaining the initial jump in blood levels of cholesterol and pollutants. If you continue the program, the levels tend to decrease after they are flushed out of your body within 2-3 months. Program compliance means following the Dr. Greger Daily Dozen app and sending us daily photos of each meal, so we can monitor your food intake in real-time and work with you to make adjustments as needed.
Limitation of Liability
WHOLE Inc. and its team members are not liable for any loss, injury, or health issue that may arise from participation in our programs or use of our content.
Intellectual Property
All content, including logos, text, graphics, and materials, is the intellectual property of WHOLE Inc. and may not be reproduced or redistributed without written permission.
Privacy Policy
Any personal information shared with us will be kept confidential and used only for communication, coaching, and program-related purposes. We do not sell or share your data with third parties.